From site identification and the adept creation of financial structures, to expertly overseeing design/build and ongoing management, GH is an unparalleled resource for developing signature, award-winning properties.
We believe in saying no to a multitude of projects so we can focus on the ones that are important, exciting and meaningful to us.
Targeted projects that capture niche markets and maximize investor profits
We understand the nuances of specific brand standards as well as city and state ordinances and hire, negotiate and oversee contractors to ensure projects are completed on time and on budget. Keenly aware of the specific nuances inherent to unique neighborhoods and urban areas, Graves Hospitality delivers targeted projects that capture niche markets and maximize investor profits. Our four decades of expertise ensures that proactive, positive and profitable decisions are made on a comprehensive scale to maximize efficiency and returns.
Whether developing a lifestyle-focused, select service hotel or a world-class, full-service luxury property, we only engage in projects when our passion is piqued and we are certain we can be the best in class in that market.
1 Pre- Development
analyze STR reports for comp set
identify diverse base of demand generators
“capture, don’t create demand”
identify target accounts and look at segmentation
Create SWOT analysis for comp set
Analyze comp set/ensure “best in class” development property
Look for sites and properties overlooked by other developers due to size and scale
Target vibrant neighborhoods w/ F&B and entertainment options
Identify locations that excite and inspire, consistent with the lifestyle interest and activities of our target market guests
Create a massing plan to determine what can be built
GH executives (not attorneys) sit down with neighborhoods and municipalities as first step
“Listen to stakeholders” to access risk and understand concerns
Partner with local developers (when appropriate) to mitigate risk and assist in entitlements
GH arsenal of architects/ designers
9 currently under contract
GH to manage process through SD bidding with many General Contractors
Narrow the field of contractors to 2 CG’s after SD bids
Continue VE through DD phase
Go to GMP after DD pricing set
FF&E/OS&E Procurement agent engaged after SD set.
GM and DOS hired 6 months from opening
Remainder of EC team hired for 2 months before opening
Sales and Marketing
Develop Marketing plan/annual budget
Utilize GH development templates for rooms, F&B and social media mgmt
GH corporate sales team is intimately involved in goal setting, brand management and the revenue management process.
GH to actively manage each property using proprietary reporting tools and SOPs