projects that capture niche markets and maximize investor profits

We understand the nuances of specific brand standards as well as city and state ordinances and hire, negotiate and oversee contractors to ensure projects are completed on time and on budget. Keenly aware of the specific nuances inherent to unique neighborhoods and urban areas, Graves Hospitality delivers targeted projects that capture niche markets and maximize investor profits. Our four decades of expertise ensures that proactive, positive and profitable decisions are made on a comprehensive scale to maximize efficiency and returns. 

Whether developing a lifestyle-focused, select service hotel or a world-class, full-service luxury property, we only engage in projects when our passion is piqued and we are certain we can be the best in class in that market.

Our Process

We believe in saying no to a multitude of projects so we can focus on the ones that are important, exciting and meaningful to us.

From site identification and the adept creation of financial structures, to expertly overseeing design/build and ongoing management, GH is an unparalleled resource for developing signature, award-winning properties. 



  • GH executives (not attorneys) sit down with neighborhoods and municipalities as first step
  • “Listen to stakeholders” to access risk and understand concerns
  • Partner with local developers (when appropriate) to mitigate risk and assist in entitlements


  • GH arsenal of architects/ designers
  • 9 currently under contract
  • GH to manage process through SD bidding with many General Contractors
  • Narrow the field of contractors to 2 CG’s after SD bids
  • Continue VE through DD phase
  • Go to GMP after DD pricing set
  • FF&E/OS&E Procurement agent engaged after SD set.


Demand Analysis

  • analyze STR reports for comp set
  • identify diverse base of demand generators
  • “capture, don’t create demand”
  • identify target accounts and look at segmentation

Supply Analysis

  • Create SWOT analysis for comp set
  • Analyze comp set/ensure “best in class” development property

Site Selection

  • Look for sites and properties overlooked by other developers due to size and scale
  • Target vibrant neighborhoods w/ F&B and entertainment options
  • Identify locations that excite and inspire, consistent with the lifestyle interest and activities of our target market guests
  • Create a massing plan to determine what can be built



  • GM and DOS hired 6 months from opening
  • Remainder of EC team hired for 2 months before opening

Sales and Marketing

  • Develop Marketing plan/annual budget
  • Utilize GH development templates for rooms, F&B and social media mgmt
  • GH corporate sales team is intimately involved in goal setting, brand management and the revenue management process.


  • GH to actively manage each property using proprietary reporting tools and SOPs

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